We started without bricks and mortar but
overnight cemented the foundation based on
decades of experience in communications.
Our crew of seasoned colleagues reflect
enduring professional relationships with
researchers, creatives, media/social media
specialists and policy advocates who help
contribute content and clarity to clients’
needs.
At The Yu Crew, we’re often operating virt-
ually but you feel the energy. We provide
passion. Innovate ideas. Build awareness.
Incite advocacy. Catalyze communities.
In the process, we are not afraid to challenge
or be challenged. Makes us think harder. Act
smarter. Work harder. Maybe move a moun-
tain or two. Usually in record time. On or
under budget. We’re proud of our past. And
we hope you’ll be part of our future. Trust
us, we’ll jump through hoops for you.
|
Here & Now
Pattie Yu
Launched The Yu Crew, LLC to provide seasoned and versatile counsel in strategic planning, environmental audits and literature reviews, stakeholder relations, conference and events support, media relations, evaluation and much more in the 360 degree sphere of communications and public relations
IQ Solutions
Creative brainstorming and strategic plan development for proposals with special focus on reaching minorities and organizational stakeholders
Flanked by keynote speakers AARP’s Emilio Pardo and Get Storied’s Michael Margolis, New Mexico served as the backdrop for a diversity-inspired conference theme.
Northwest Health
Foundation
Worked with keynote speakers on diversity theme for Partners Investing in Nursing’s Future conference; provided photography and on-camera interview services in New Mexico
The JED Foundation
Strategic planning for optimizing signature programs designed to reduce emotional distress and prevent suicide on nation’s campuses
The Names Project
Foundation
Stakeholder and social media support for the 25th anniversary of The AIDS Memorial Quilt and the return of 48,000 panels to Washington, DC and Quilt in the Capital for the NAMES Project Foundation
National Guard Youth Foundation
In its commitment to raise awareness of the high school dropout crisis and impact on families, society, the economy and national security, the National Guard Youth Foundation supports promising "second chances" through Youth ChalleNGE and its intensive residential and mentoring program.
Legacy
tYc developed a daylong communications workshop for the collaboration and outreach team at Legacy, a foundation dedicated to building a world where young people reject tobacco and anyone can quit.
Client Engagement
Communications Planning, Facilitation, Implementation
Pfizer
Public affairs advocacy plan addressing the gap among Hispanics and access to care
All Points North Foundation
Strategic communications for new philanthropy dedicated to fostering innovation in education and expanding the use of renewable energy sources as viable alternatives to fossil fuels
Ogilvy
Literature and stakeholder review to support research planning efforts for national federal health initiative
Health Affairs
Conducted media impact analysis for leading monthly multidisciplinary, peer-reviewed journal at the intersection of health, health care, and policy
New Careers
In Nursing
Creative conference support for icebreakers and breakout exercises for grantee of the Robert Wood Johnson Foundation seeking to bolster student recruitment and retention
ISTH
Strategic organizational branding and communications counsel to ISTH, a global professional society of more than 3,000 researchers, educators and clinicians from more than 80 countries worldwide who focus on thrombosis, hemostasis and vascular biology
American Forests
For American Forests, tYc handled national and local market media outreach on the Ten Best U.S. Cities for Urban Forests and the value that urban forests provide to communities, including economic, aesthetic, social and physical well-being. Have you hugged a tree today?
You be the Judge
Several crew members helped judge the 2011 Awards for Excellence in Public Health Communication, National Public Health Information Coalition
University of Maryland Communications students shed the fears prior to their “mock” presentations to prospective employers.
Campus Commitment
Panelist engagements and critiques at area universities to help power the next generation (Ongoing)
reMIND
Volunteer for the Bob Woodruff Foundation's reMIND initiative, a national nonprofit that helps ensure our nation's injured service members, veterans and their families transition back into their communities
Giving Back
Is In Our DNA
PR Woman of the Year
1998
Named Washington Women in Public Relations Woman of the Year and Inside PR’s One of 10 minority agency leaders nationwide
A Heart for Health
Fleishman-Hillard
1994
Recruited to Fleishman-Hillard International to build health care, association and consumer marketing practices
Recognition
1991
Named SVP; Board of Managers Porter/Novelli; oversaw national public education programs, alliance building and diversity; launched travel and tourism practice earning national award for AMTRAK
Porter/Novelli’s townhouse at 3240 Prospect Street in Georgetown
A first!
1988
Youngest VP at Porter/Novelli nationwide
Agency Life
Alliance Building, Diversity Outreach & Mentoring
GYMR
Public Relations
1998–2011
Launched Garrett Yu Hussein LLC; becomes GYMR Public Relations; ranked top 10 independent health-focused PR agency
Master Mentor
1994
Co-chair internship committee; Porter/Novelli; considers mentorship of students and young professionals never an afterthought but a priority
Multicultural
1991–1993
Named multicultural projects director; corporate wide training coordinator, Porter/Novelli; diversity outreach and alliance building continue to be germaine to her client focus today
Porter/Novelli
1983–1987
Recruited by its president as account executive, works her tail off and is promoted quickly to senior account executive and account supervisor
Communications Consultant
1981–1982
Letter writing. Speechwriting.
Slide writing (pre- ppt!).
Newsletter writing. Write on!
Pitch, Pitch, Pitch
1979–1982
Chancellor’s Office, University Relations, University of Mary-
land, College Park- coordinator of news service; pitch, pitch, pitch; parallels to PR agency life
New York
University
1977
Certificate in journalism under the tutelage of Black Enterprise. Develops thick skin for red ink.
Association for Education in Journalism Internship scholarship at Redbook Magazine; survives NY’s 104 record heat, terrorism threats, street riots… learned lessons on and off the job
University of Maryland
1974–1977
BS Journalism; graduates in three years. Go Terps!
Recruited by newspaper editor to work at Daily
Getting Grounded in Communications
Writing, Deadlines & Media
Shifting Gears
1980–1982
Earns MA in communications with honors; named one of the University’s most outstanding students; graduate class with social marketing guru Bill Novelli inspires career shift
The Washington Star
1977–1979
Daily deadline writer for Today’s News; editorial assistant launching Weekly. Front page article on Children’s Museums; years later would tap city children’s museums to support Surgeon General’s overweight initiative
Cultural
Sensitivity
Immersion
1976
Overseas Chinese Youth University, Republic of China, scholarship to immerse this ABC (American-born Chinese) into the C part of ABC. First dose of cultural sensitivity awakening
|
